Hod Hasharon 311.
(photo credit: Courtesy)
Ask anyone to describe Hod Hasharon, and you’ll likely hear that it’s “a
dormitory town north of Tel Aviv.” But this “satellite” is acquiring a life of
its own. Most residents work in the surrounding areas – in the financial center
of Tel Aviv, the surrounding hitech industrial parks, etc. – and they have been
doing their shopping and seeking their entertainment outside Hod Hasharon’s
This is changing. Mayor Chai Adiv is aiming to
develop and enlarge the currently existing small hi-tech industrial park, as
well as a vibrant local commercial and entertainment center.
something that makes Hod Hasharon very attractive is its abundance of
areas at a time when green is very much in fashion.
In the not so distant
past, Hod Hasharon was something of a backwater with real estate prices
relatively low. This is also changing; today, housing there is in demand
largely because the hefty price rises in Tel Aviv are beyond the reach
As a consequence, young couples are willing to endure what they believe
the discomforts of living far from the fleshpots, and offices, of Tel
With good reason. An average 100- to 120-squaremeter apartment in
Tel Aviv’s middle-class areas can cost over $550,000, compared to
Hod Hasharon. Its relatively cheap prices have made the demand for
At the end of the day, it is money considerations, and not the
attractions of the big city, that prevail. (If, by some miracle, prices
Aviv were to fall to the level of those in Hod Hasharon, or slightly
is doubtful whether demand in the latter would continue at its present
That said, people may move to Hod Hasharon in future not because the
there are cheaper, but because of the high quality of life in the
And Mayor Adiv is sure this will happen soon, because “we have one
of the best educational systems in the country, we are enlarging the
industrial parks – so as to be able to create well-paid jobs – and we
the greenest city in Israel.”
Demand for housing in Hod Hasharon took off
some three years ago, and in consequence, the price for residential real
has gone up by some 25-30 percent.
Dror Limor, the Remax franchisee in
Hod Hasharon, told The Jerusalem Post
: “The price of an average 100
apartment in Hod Hasharon is approximately NIS 1.5 million, compared to
million in Tel Aviv, while in neighboring Ra’anana and Kfar Saba, the
1.7 million and NIS 1.4 million, respectively.
Limor believes prices will
continue to rise moderately during the next 12 months.
chairman of the Real Estate Appraisals Association in Israel, is more
optimistic. He believes prices are set to rise by 10 to 15 percent by
While demand is strong, those moving into Hod Hasharon want a
higher quality of residence, occupying a larger area, than what they
hitherto been accustomed to.
According to Shlomi Hasson, general manager
of the Prizat Hasson real estate company, which builds extensively in
Hasharon, “We have adapted our new projects to the wishes of the market.
that those moving to a new city and a new environment want something
make it a point to build big. Even our three-room apartments are over
on average. A four-room apartment of 130- 140 sq.m. is common on our
“The same holds true for penthouses and garden apartments.
Clients are demanding large open spaces – terraces or roofs, and large
And so 100 sq.m. of terrace or 200 sq.m. of garden are not uncommon in