I’m a believer

Minister of Public Diplomacy and Diaspora Affairs Yuli Edelstein says Israel can win the war of ideas.

June 9, 2012 09:36
Netanyahu, Edelstein

Netanyahu, Edelstein. (photo credit: Courtesy)


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Stacked high on the shelves in the waiting area outside the office of Minister of Public Diplomacy and Diaspora Affairs Yuli Edelstein are brochures of all sizes and in various languages, containing facts about the State of Israel.

Thanks to the information contained in that literature, in just several minutes, one preparing to meet with the minister can get a picture of the work Edelstein has been involved with since being tasked by Prime Minister Binyamin Netanyahu in 2009, just a month after forming a government – with launching an official body responsible for identifying and implementing ways to change Israel’s image around the world.


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