Chew your way to tolerance: New spoof ad seeks to end Islamophobia

"Take two and call a Muslim in the morning."

May 30, 2016 11:29
1 minute read.

Islamophobin Gum spoof commercial

Islamophobin Gum spoof commercial


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A spoof chewing gum commercial created by the Council on American-Islamic Relation (CAIR), a Muslim civil rights and advocacy organization, was released earlier this week in an attempt to raise awareness about Islamophobia in the United States, according to reports by Al-Arabia. 

The commercial mocks Islamophobia and promises to cure blind tolerance, unthinkable bigotry, irrational fear of Muslims and US presidential elections year scapegoating while spreading love and tolerance.

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The clip features non-Muslim Americans who show prejudice towards their neighbors and cab drivers. Once they chew the "Islamophobin" gum, their perspective changes and they becomes more friendly and welcoming to their Muslim counterparts. 

"I didn't realize I had a problem, but admitting is the first step," says a user in the commercial.

The product claims to begin treating symptoms of Islamophobia within five minutes of using the product.  "Take two and call a Muslim in the morning," reads the package.

"Side effects may include fondness, acceptance, brotherhood, loss of bigotry increase in rationality and possible denouncement of superiority," says the voice-over.

The product is now available for sale on Amazon for $1.99 plus shipping costs. 

A disclaimer reading, "This product, which is actually sugar-free chewing gum, is not intended to diagnose, treat, cure or prevent any medical condition. CAIR is not liable for any damages arising out of or connected with the use or misuse of Islamophobin," was included in the product description.  

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