YouTube recycling video goes viral in Israel

Campaign picked up over 400,000 views online.

November 27, 2014 17:17

Recycling video goes viral in Israel (Video: Tamir recycling corporation)

Recycling video goes viral in Israel (Video: Tamir recycling corporation)


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A new video highlighting the importance of recycling has gone viral in the Jewish state, picking up just over 400,000 views on YouTube.

The Tamir recycling corporation, the group in charge of collecting the country's packaging waste, launched the online campaign to raise public awareness about recycling.

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The two-minute video features young Israelis, clad in colorful outfits, disposing of everything from milk cartons to ketchup bottles to laundry detergent products to shiny tin cans into large orange bins.

Whether skating the famous streets of Tel Aviv or skydiving, Tamir's message is clear: No matter how you choose to deposit your waste, recycling is the future.

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