As toys for Christmas are being reconceptualized as Hanukkah toys (think Mensch on a Bench vs. Elf on a Shelf) and families decorate their Hanukkah Bushes, hang Hanukkah lights, and bake Hanukkah cookies it’s difficult to ignore the trend. For some it’s too much like assimilation, for others it’s the perfect answer to assimilation.

If there’s anything that can help differentiate the holiday, it’s certainly the religious qualities. Christians want to put the Christ back in Christmas, but they’re not the only ones looking to strengthen the religious connection to what are indeed religious holidays. As part of the backlash of this holiday blending, many Jewish families are even more concerned about keeping Hanukkah “Hanukkah” and not just another “Happy Holiday.”

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As a result, is offering Jewish gifts from Israel on Black Friday in an effort to tempt Jewish consumers away from secular gifts and to encourage support for Israeli businesses.

One of the most popular gifts for Hanukkah is Jewish jewelry, which serves as a constant reminder of Jewish identity. As such, is offering a large selection of Jewish jewelry on sale this Black Friday. Here are some of the options for jewelry, all of them made in Israel:

Top 5 Picks for Jewelry Now Under $40:

Sterling Silver Star of David with Opal Necklace
Sterling Silver Jeweled Ring with Blessing Words in Hebrew
Kassam Star of David Necklace
Silver Hamsa Necklace with Initials in Hebrew
24K Gold Plated Silver Name Classic Hebrew Name Necklace

Top 3 Picks for Jewelry Now Under $100:

Silver & Gold Priestly Blessing Necklace
Sterling Silver Spinning Shema Ring
Leather & Gold Traveler’s Bracelet

Top 3 Picks for Luxurious Jewelry Now Under $250:

Gold & Silver Protection Necklace with Onyx
14K Gold Interlocking Star of David Necklace with Diamonds
14K Gold Filagree Hamsa Necklace with Diamonds & Gemstones

And while there are incredible discounts on jewelry, folks looking for other kinds of Judaica also have abundant choices from some of finest brands in Israel.

From Yair Emanuel is a colorful and spirited tallit set with the Tree of Life motif, on special for now $79.99. A customer favorite, Yair Emanuel’s Jerusalem themed Kiddush cup and saucer will also be available on Black Friday for $27.95.

Fans of Karshi silver sculptures will be pleased to see the Noah’s Ark and Ten Commandments miniatures as a part of this sale. Also on special is a Kiddush cup and saucer, made of silver with gold highlights.

Nothing says Hanukkah is a Jewish holiday like Judaica.

There’s also something for the history lover. For only $29.99 you can get your very own Dead Sea Scrolls adaptation from the Israel Museum. In the Dead Sea cosmetics category, Ahava Mineral Hand Cream will be on sale for $12.95 and Ahava Age Control Day will be on sale for $49.95. 

Show support for communities affected by the latest hostilities by purchasing a food basket made by Lin’s Farm, located in southern Israel. For $24.95 you can buy a set of Israeli treats, including honey and date honey (silan). The Kassam Star of David necklace, made from genuine rockets sent from Gaza to the Sderot area, is also a nice way to support communities directly affected by terrorism (on sale for $28.95).

Where do we go from here?

There’s no doubt that Christmas traditions affect Hanukkah celebrations. Now there’s no catchy “Put the Christ in Christmas” phrase, but we can certainly keep Hanukkah Jewish with a little bit of effort. One place we can start is by making our celebrations during Hanukkah more about being Jewish, strengthening Jewish identity, and supporting Israel.

Giving Jewish themed gifts is not only a Hanukkah tradition that’s been around for thousands of years; it helps celebrants remember the Jewish nature of the holiday. A great miracle happened in ancient Israel, but a great miracle is still happening today as the nation of Israel continues to thrive despite what seems like insurmountable challenges to its existence. This year, secular gifts with giant discounts on Black Friday have their Jewish counterpart –’s Blue & White Black Friday.

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