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So you love makeup, you know the best beauty products, whether you are in for the a bargain buy, or the latest bank-breaking craze, it takes passion to discover the best techniques and trying out the products on the market to share valuable knowledge with your readers. If you are looking to start a beauty blog, then we are guessing that you are already sharing your talent by word of mouth, sharing tips with your family and friends on how to do their makeup or what products to use. Now it's time to inspire people all over the world, building and engaging relationships with your readers. When creating a blog, it uses some technical knowledge and a lot of menial tasts, yet once that is done you may ask yourself a series of questions such as:

"How do I get readers?"

"How do I monetise my blog"

"WHAT NOW?!"

That happens to many bloggers, so don’t fear because you’re in good company. What matters most now, though, is that you take a few tips and effectively apply them so that you can create your blog and make it a project that is as beautiful and attractive as your makeup. While no two beauty blogs are the same, it is uniqueness that makes a blog thrive, and there are a few key components that make any beauty blog successful. So if you want to share your knowledge of the beauty industry with the world, you need to follow these 5 beauty blogging tips. 

It truly is individuality that attracts readers to your blog instead of all of the other beauty blogs out there, so from the beginning, you need to create your brand. It is important to remember that a logo does not make a brand. Sure, your logo is important, especially since it helps your readers recognize your blog, but it is not the only element of your brand. 

As you establish your brand, think about the focus of your blog. Do you want to provide straightforward tips that are so easy to apply you make anyone feel like she can be a makeup artist? Or, do you want to keep your readers coming back because you are so fun and relatable? Keep these questions in mind with every single post you write.

From there, think about what type of logo will go cohesively with the theme and mission of your blog. Select colors that help make you stand out, and choose a design that is unique and consistent throughout your site. A catchy header is another important component when establishing your blog brand. The header, the band at the top of your blog, is the first thing that readers see, so make sure it is attractive and accurately reflects your brand's image.

 

Second to branding, an effective layout is essential to your blog's success. To create a great layout, think about what you would want if you were simply a visitor of your site. Have you visited a blog that you landed on only to discover you couldn’t figure out where anything was and you had a hard time deciphering the content? If you have, you probably didn’t stay very long because the layout wasn’t effective, so make sure your blog isn’t one of those.

There are three main components of any blog design that you should keep in mind when designing yours. They are:

• Header: Like previously mentioned, it’s the first thing your readers see, so make sure it is attractive and specific to your brand.

• Sidebar: The sidebar is all of the content to the side of your posts. It contains additional information and may also have elements such as links, widgets, and knickknacks. Feel free to personalize this space, but make sure it does not become cluttered. Also, make sure that everything in your sidebar is relevant to your overall purpose.

• Footer: This element is at the base of the page. It is the exit site, but it also contains additional information that can be very important to your readers. It includes additional content as well as social media links. It helps you get readers to interact with you more before exiting your page.

In addition to personalizing these three elements, think about the organization of your blog's categories. Well-defined categories and tabs make for much easier navigation, which means readers will spend more time exploring your site.

While it’s important to keep getting new eyes on your content, you also want to work on building up your audience and making readers want to keep coming back. One of the best ways to do that, aside from delivering stellar content all the time, is by engaging your readers through email. Getting visitors to sign up for your email list will ensure that they get regular content from you, and if it is an effective email campaign, it will attract additional readers to your site.

So, you should begin by enticing readers to sign up for your email list, which can be hosted through providers like Feedburner or Mail Chimp, by offering them something in return. As a beauty blogger, you want to provide them something of value that relates to your content, such as a simple guide to effective contouring or some other stellar tips that they can’t get anywhere else. After that, provide subscribers with insider content, so that you are making it worth their time to be part of your email list. Providing this content will help you get return readers and help build your pageviews faster.

 

There are hundreds of beauty blogs out there, so to stand out, you really need to nail down your content. There are a few different things you need to consider when it comes to delivering stellar content that attracts readers. First, you need to provide information that people are looking for. Obviously, there are a lot of people out there looking for beauty tips and tricks, but it’s not enough to just know that. Do a little research and think about what it is that people really want when it comes to beauty. Some of the most sought-after content on beauty blogs include makeup and skincare reviews, product comparisons, product “dupes” (products that are essentially the same, but one is usually much less expensive), makeup tutorials, makeup suggestions, and much more.

In addition to knowing what readers are looking for, you also need to know how to “play the game” with search engines. This requires that you have a little bit of business knowledge when it comes to researching keywords and optimizing your posts. In a nutshell, you want to take a look at the relevant topics based on your niche, come up with a few keywords that relate to those topics, and use a tool like Google AdWords Keyword Planner to help you decide what keywords are currently being searched the most. Once you identify keywords, you need to use those strategically within your posts so that your site will start ranking higher and drawing in more visitors.

 

Consistency is an absolute essential when it comes to being a successful blogger. That means consistency in voice, content, and even your posting schedule. So, how do you stay consistent as a blogger? First, make sure you plan. Planning your content will help you stay on track with a consistent schedule. Make it a goal to plan at least a month in advance. Once you have a plan, start writing. Set aside uninterrupted time on a regular basis to write. You should have posts written at least a week ahead. Having a plan and spending regular time writing will help you maintain a consistent focus on your content, which is essential for any blogger. Your content also needs to be fresh and relevant to all of your readers, so make sure you keep that in mind as you are planning and writing.

Creating and maintaining an effective beauty blog is no easy undertaking, but it can be done if you have a passion for your content and know how to approach the process. Use these tips to make your blog stand out from the rest and become a successful beauty blogging maven.