Tourism Ministry wants seniors to visit Jerusalem

Tourism Ministry embarks on a campaign to promote J'lem as a tourist destination for senior citizens.

October 29, 2007 08:13
1 minute read.
senior tourism 88 224

senior tourism 88 224. (photo credit: Ariel Jerozolimski)


Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analysis from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief


The Tourism Ministry and the Jerusalem Tourism Board are embarking on a national campaign to promote and make the capital city more accessible as a tourist destination for senior citizens. "Jerusalem represents a major destination for pensioners but the potential of this growing population visiting the city has not yet been realized," the Tourism Ministry said Sunday. "The main reason why pensioners are not coming to Jerusalem are lack of knowledge about Jerusalem, its abundance of attractive sites and the activities available." According to a survey conducted for the Tourism Ministry, about 50 percent of pensioners (over the age of 65) in Israel, which make up 676,000 people, travel the country on a regular basis, while 180,000 are able to go on a vacation but didn't. The NIS 200,000 campaign, which starts in November to February 2008, will offer pensioners reduced tour packages tailored for their needs and interests including hotel stays, special night-time events and entertainment activities in addition to the regular sites. The ministry will launch an advertising campaign in the national press this week with details of the vacation packages. Meanwhile, Foreign Minister Tzipi Livni, is expected to sign, on Monday, a tourism agreement with China that will turn Israel into a major tourism destination for that country. The so-called "Approved Destination Status" agreement will officially open the gateway for Chinese visitors to come to Israel since the marketing and sales of group vacation packages in China are only approved for destinations with an approved destination status.

Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>

Related Content

El Al
August 16, 2014
The Travel Adviser: For El Al, mission accomplished


Cookie Settings