carry on liquids 88.
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assengers flying to and from airports in the European Union will be subjected to new security measures for carry-on baggage effective from November 6. Most of the EU regulations, as set out by the EU Transportation Authority, correspond to those implemented by US authorities at the end of September for US flights.
Under the new standards, the amount of liquids, gels and creams allowed in hand luggage will be limited to 100 ml per container and should be carried in a transparent and sealed bag with a maximum volume of 1 liter. Baby food and medication needed during the flight are exempt from this limitation. Among the products that hit the watch list include mineral water, perfumes, drinks, lotions, creams, shower gels, shampoo, mascara, liquid lip balm, soup, syrup, aerosols, toothpaste, liquid soap, deodorant and any other similar item.
The new rules will also require passengers to present select items separately for screening at airport security checkpoints including large electrical appliances, the transparent bag containing the liquid products, liquid products for babies, medication accompanied by a prescription or medical certificate and coats.
Terminal 1 readying for internal flights
The Israel Airports Authority said its NIS 18 million project to transform Terminal 1 at Ben-Gurion Airport into its premier terminal for internal flights will be complete in the first quarter of 2007.
With completion of the new terminal, IAA said Terminal 2, currently handling internal flights, will be destroyed and the space will be used by freight company Swissport.
Previously used as the Israel's international terminal, before the new Terminal 3 was opened, the new look Terminal 1 will include a 2,470 sq.m. section with public hall, welcoming hall and VIP hall. A separate check out hall will cover 1,250 sq.m., and the arrivals hall measuring over 1,186 sq.m. will bring the total area of the terminal to 7,686 sq.m.
Gov't launches Google campaign
As Israel works to raise its image abroad with a prospective $150m. boost for marketing activity in the works, the Tourism Ministry launched a NIS 360,000 campaign on search engine Google to direct surfers seeking tourist information on Israel to sponsored links on the subject.
The campaign, in its first stage, will service surfers in the US, Britain and Germany, linking more than 35,000 search terms to the sponsored links. Given Google's advertising model, which ranks advertisements according to relevance and not by the cost of the advert, the ministry said it expects the response to the campaigns to be higher than regular campaigns.
With religious topics dominating the searches in the first month of the campaign, the Ministry said that approximately 42% of surfers in the US were seeking Jewish-related information and 29% on Christian subjects, whereas 24% of UK searches were Jewish-related and 20% linked to Christian topics. Some 15% of the total sought specific information on Eilat.
The 'big deals'
Airlines are also looking to leverage the growing tourism trend towards the Internet and are jacking up services offered on their respective Web sites.
Air Canada is offering discounts to ticket prices to North America if a booking of additional services such as car rental or hotel accommodations is made on-line.
The airline also updated its offering for members of its frequent flyer club Aeroplan allowing members to accumulate miles over a period of seven years instead of the three previously in place. The new validation rules will go into effect in January 2007 and require at least one Aeroplan transaction per year to keep the miles valid. The airline said it is giving a six-month grace period for members with miles accumulated until December 31 to make a transaction before July 2007 so they will be valid until December 31, 2013.
British Airways is offering its executive club members bonus miles for passengers purchasing tickets in its "Club World" business or First class cabins. BA said the bonus miles on offer could be exchanged for up to six additional tickets depending on the flight booked.
A round-trip ticket to New York , for example, would give the passenger 130,000 miles, which could be exchanged for one business class ticket from Tel Aviv to New York , or three business class tickets to London, or six tourist class seats to London. The offer is valid for flights operating until December 18.
Tourism scores Wright at Arsenal
As the Tourism Ministry gears up for the World Travel Market in London next week, former Arsenal soccer player Ian Wright became the latest in the line of celebrities the ministry has recruited to further its cause at the show.
Tourism Minister Isaac Herzog will meet with Wright at Arsenal's new Emirates Stadium at an Israel Tourism reception November 7, the second day of the WTM. The reception follows the ministry's 350,000 pound sponsorship deal with Arsenal to feature adverts promoting Israel at games through the 2006/07 premier league season.
Herzog said that Israel's cooperation with the Arsenal football club has raised the profile of the country as a destination for British and European tourists.
The ministry said that Wright, who now works as a presenter for the BBC, was happy to receive the invitation to participate in the event and that he hopes to visit Israel soon.
Earlier this week, the ministry said supermodel Bar Rafaeli will be opening its pavilion at the WTM.
Leumi offers travel incentives
In an effort to encourage business travel to Israel, Bank Leumi is offering special incentives to private customers at its branches abroad for travel to Israel. These include guided tours of the Kotel Tunnels in the Old City of Jerusalem, the national park in Caesarea, Kings City in Eilat, Mini Israel in Latrun, entrance to the VIP lounge at Cinema City and others. The offer stands for a year.