To see the full interview, click here.
puts a blue-and-white spin on singing contests
Reality television may not have the greatest reputation, but Public
Management Chairman Tzahi Gavrieli and the rest of the Hallelujah
contest’s organizers are seeking to do away with the over-the-top
flashiness of popular televised singing contests, instead choosing to
focus on Jewish morality and identity.
have a real thing in your hand, when you have something that relates to
your morals, to your values, you don’t need all of this glitz and
glamor,” Gavrieli said. “In Hallelujah, we aim for the most basic thing:
The contestants in Hallelujah come from Jewish communities around the
world and, because of its broad talent pool, Gavrieli hopes Hallelujah
will have a global reach. Strengthened aliyah rates and a boosted image
of Israel around the world will be byproducts of the competition, but
those results are not the primary goals of Hallelujah, according to
By holding and documenting Hallelujah, which will be broadcast worldwide
via YouTube and locally on Channels 1 and 2, Gavrieli hopes to “inspire
masses of youngsters in the Jewish world towards music, towards Hebrew
and towards Israel.”
Gavrieli sees the Hallelujah competition as a new platform, unique from
singing competitions held in other countries, targeting the Facebook
culture of the world’s Jewish youth while promoting the exploration of
their Jewish roots.
While the final votes will be cast by judges, the public will be able to
vote in a "crowd’s-favorite" category through the competition’s
Facebook application. In future years, according to Gavrieli, the top
three contestants could be selected by the public instead of judges.
Following the recent arrest of Kokhav Nolad judge Margalit (Margol)
Tzanani, reality television may seem to be losing its meaning.
Recognizing that reality television competitions can quickly become
popularity contests, Gavrieli urged the public to “aim to the human and
not to the popularity or beauty.”
Gavrieli noted “a unique phenomenon” in that the participants in
Hallelujah have been supportive of their competitors, cheering on their
fellow singers, perhaps because of their shared Jewish roots. The Jewish
roots of Hallelujah are a common theme that Gavrieli notes is woven
throughout the competition, informing the participants’ motivations and
“It’s not a usual contest. It’s much more than that,” Gavrieli said.
“For them, it’s much more than a musical contest, it’s a life
experience."To see the full interview, click here.
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