With kites featuring the Israeli flag, Theodor Herzl and Israel's national bird, the Hoopoe, the 23rd Annual Kite-Flying Festival at Jerusalem's Israel Museum hopes to entertain the whole family. The festival, which takes place this Tuesday, is meant to bring a new demographic. "We have a good connection with different communities, families and kids," said Roni Teled, the Israel Museum's special events director. "The drive for this festival is to attract people who wouldn't come to the museum otherwise." While the festival does bring a twist to the museum's art and archaeology exhibits, its organizers haven't forgotten the kite connoisseurs who make up the most passionate attendees. "It's also a showcase for kite design," Teled says. "There are people who spend their entire lives on kites and this gives them an opportunity to showcase their efforts." An annual draw for thousands of people - and flying objects - the festival features kite-making workshops and a show by the world-famous kite enthusiasts, the Shavit family, who plan to fly their self-designed patchwork kites. "Watching the Shavits' show expands your mind. It's a nice feeling to see pictures of their kites all over the world," says Teled of the Jerusalemite family. For the event's main attraction at Kite-Flying, there will be several themed-kites for Israel 60th. Also, it will feature two "battle kites," used by armies of old to pass messages along, which will fight one another in the skies. Ah, they were simpler times then. The 23rd Annual Kite-Flying Festival is on August 12 from 10 a.m. till 7 p.m.. For more information visit www.imj.org.il, (02) 670-8811.