Kadima hires new marketing strategist Moti Morel

Kadima hired strategist Moti Morel on Tuesday, to replace Lior Horev, who ran Mofaz's primary campaign and advised the party in recent months.
In 2005, Morel, who advised former Labor leader Amir Peretz at the time, faced criticism for saying he will "crush Kadima," and calling it "a party of one person."