Misezhnikov: Tourism Ministry launching NIS 45 m. campaign

Tourism Minister Stas Misezhnikov announced on Wednesday that the Tourism Ministry is launching a NIS 45 million campaign "to differentiate Israel's image from the other countries in the region and strengthen it as a safe, accessible and attractive tourism destination."
Misezhnikov opened the Israeli stand at ITB in Germany, the world's largest tourism fair, on Wednesday.
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