Superbus tells women 'pay in the front, get on in the back'

An ad run in Beit Shemesh by the Superbus company instructed women to pay the bus driver in the front of the bus, and then to get off the bus and enter through the back door, Army Radio reported.
Following a request by the Israel Religious Action Center (IRAC), the company apologized and promised to publish new advertisements, according to the report.