The Facebook-inspired campaign against the rising price of cottage cheese continued to gain steam Thursday, as Interior Minister Eli Yishai called on Attorney General Yehuda Weinstein to open a criminal investigation into claims of price fixing.
“It is worth checking if business leaders have been conspiring behind the backs of ordinary citizens. It is inconceivable that young couples would think twice before buying cheese for their children. It would be worth carrying out a quick investigation into the matter,” Yishai wrote in a letter to the attorney general.
By Thursday afternoon almost 70,000 Israeli consumers had backed a Facebook campaign launched two days earlier to protest the rising price of cottage cheese – one of the staples of the local diet. The campaign, which, which was initiated by Facebook user Itzik Elrov, calls on consumers to refrain from purchasing cottage cheese produced by Israeli manufacturers Tnuva, Strauss and Tara during the entire month of July.