Gartner Inc., the world's leading information technology research and advisory company, held its 18th annual regional conference in Tel Aviv this week, focusing on "New Investments in IT: Powering Productivity and Growth. The event included presentations on application development and integration, business intelligence and data management, business process management, computing platforms and storage, security, networking and communication, Web 2.0 and hi-tech investing. Gartner Vice President Andy Kyte told The Jerusalem Post that Israeli chief information officers (CIOs) share the same challenges faced by those around the world, namely the pressure to constantly be innovative and bring new products to the market while at the same time trying to keep costs to a minimum. He added, however, that "CIOs in Israel are much more willing to consider emerging technology - including the high use of mobile technology - and Gartner is there to not only help guide them in most efficiently managing their technology budgets but to also advise them on when the best time is for them to integrate new technologies." Founded in 1979, Gartner is headquartered in the US and has 3,800 associates, including 1,200 research analysts and consultants in 75 countries. In attendance at the conference were Gartner's user clients in Israel, including government and defense officials, private sector CEOs, IT managers and hi-tech investors. Salesforce.com, the worldwide leader in on-demand customer relationship management (CRM) services, meanwhile, hosted 150 current customer companies and dozens of potential future customer companies at a one-day convention. More than 32,300 companies worldwide currently are using Salesforce applications to manage their sales, marketing customer service, and other business functions, including CheckPoint, ADP, Corporate Express, Daiwa Securities, Dow Jones Newswires and SunTrust Banks. Kfar Saba-based InfoGin, a world leader and pioneer in the field of Web-to-mobile content adaptation, announced earlier this week the results of of an extensive trial held across five UK universities, which it said demonstrated positive responses to mobile Web surfing grew more than 120 percent when students tested InfoGin's Intelligent Mobile Platform. Additionally, 69% of respondents indicated that if InfoGin's technology was implemented by their operator, they would surf the Web on their mobile phones more often and consider their phone complementary to their regular PC surfing habits, while 71% of all users involved in the trial said they would be willing to pay an additional fee for access to a service like InfoGin's that improved the mobile Internet surfing experience. InfoGin's solution is based on the understanding that in order to automatically adapt Web content that was designed for large screen display, the platform first must "understand" the visual aspect of the page. The content then can be presented according to its importance, with a smart navigation than enables the user to reach the desired content with a minimum number of clicks. IncrediMail Ltd., a software company specializing in Internet consumer products and services, announced that Magentic has begun contributing to the company's increase in advertising and keyword search revenue, having recorded over 2.8 million registered downloads, worldwide, since April 2006. Magentic (downloadable at www.magentic.com) is a software application enabling consumers to add personality and style to their desktop environment with over 1,000 high-quality images and screensavers, in addition to their own personal photos that can be used as screensavers and wallpapers. IncrediMail, headquartered in Tel Aviv, designs and markets an integrated suite of customized and entertaining e-mail software products for the consumer market, offering users the ability to design highly personalized email presentations with our large collection of multimedia content for e-mail communication.