Over one hundred Israeli businessmen mostly Venture Capital executives, brokers underwriters and bankers attended a conference organized by the Euronext European Stock Market. Euronext is an amalgamation of four European stock markets, Amsterdam, Brussels, Paris and Lisbon and for the past years they have been in the business of aggressively marketing their services outside the E C. Erik Wenngren, Director of International Listings at Euronext told the Jerusalem Post that, " we believe that there is great IPO potential in Israel and that is the reason we are here, we have much to offer the Israeli market we are very flexible we have listings for companies of all sizes and we believe that our "Junior Listing" is very appropriate for Hi Tech companies at the early stage of their productive life". Israel is famous for its Hi Tech but Wenngren added that they are on the lookout for companies of all sectors. We have seen real estate companies as well as conventional manufacturers and we hope to do good business here". For the time being Euronext has targeted three ultra European countries, besides Israel; they are China, India, and Russia, and it says much for the way the Israeli economy is perceived in the worlds money markets that we are linked with such potential economic giants. The Euronext conference can be seen as a challenge or even a threat to the Tel Aviv Stock exchange which is celebrating its 70'th year next week but not only to them. Wenngren commented out of hand as it were that, "most Israeli companies raise money in New York, we intend this to change in the future."