Philip Kramer has experienced a unique type of job stress by being responsible for his parents’ life savings. How he got there is quite a story in itself as the 44-year-old went from delivering furniture to a sanitation worker to a managing director of over 5000 employees.
Kramer was born in Grand Rapids, MI, and earned a degree in business and sociology from the University of Oregon. The furniture delivery job put him through college. His foray into the corporate world wasn’t into the boardroom but as the garbage guy. Yet he worked his way up to general manager, then vice president, then a director who managed company operations over the continent of Asia. Realizing this was not what he wanted, Kramer decided to set out on his own.
Enamored of the “laptop lifestyle,” the budding entrepreneur found his way into the booming e-commerce industry. A total shift in mindset led to Kramer finding unparalleled success in this new area very quickly. Today, he owns multiple platforms that see sales of over $1 million a month and is projected to cross the 8-figure mark in 2022. He believes helping others find the same success to be his most significant accomplishment and a driving force.
Yet Philip Kramer did have a significant professional experience immediately out of college between his corporate tenure and transition to e-commerce. He was asked to take over the family business, which was struggling, and even faced the prospect of going under. By coming up with creative solutions, Kramer prevented the company from going bankrupt and scaled it up from $3 million to $12 million before selling it in 2009.
At the time, he was responsible for the livelihood of 200 employees and the entirety of his parent’s life savings. Kramer calls this the most intense stress of his professional life. He also deems overcoming this adversity his greatest triumph. Today, he has set his parents up for retirement by purchasing them a piece of prime real estate in balmy Miami. This was possible only due to Kramer’s unparalleled success in the e-commerce field. His companies, Smart FBA and Smart Wholesale have made an indelible impression in this multi-billion-dollar industry.
Smart Wholesale supplies American and Canadian businesses with designer apparel at unmatched prices. This company helps retailers stock inventory as they work with manufacturers, wholesalers, and retailers. By providing these organizations with the items customers want in record time, Smart Wholesale is a sought-after asset among companies who strive to offer consumers the hottest items on the market. This business has the added influence of approving store/brand matches when inventory is purchased from their warehouse.
Smart FBA is Phillip Kramer’s flagship business. An e-commerce giant that incorporates Amazon Store Automation, this company sells over 50 major brands that several other sellers are not authorized to purchase. Smart FBA offers a highly competitive advantage for up-and-coming online retailers as it allows these entrepreneurs to procure brands that would otherwise be unavailable to them. This includes coveted names like Michael Kors, Adidas, Nike, Under Armor, and Guess.
This powerhouse isn’t just an inventory source. It also offers e-commerce setup services. Kramer has a passion for helping new businesses, which is reflected in this wing of the company. Smart FBA can handle all needs of online retailers, including assistance with brand authorization, uploading products, optimizing listings, and managing inventory.
Kramer is a self-made authority thanks to his experience in project management and business development. His ability to develop strategies that result in optimal solutions and improved operations translated seamlessly to the world of e-commerce. It has given him an enviable reputation as a leading colleague and mentor in the vast area that is online retail.
The pandemic contributed to the exponential rise in e-commerce as purchasing items online was the only way to secure even barebone essentials. It is reported that the global e-commerce industry will see $5.55 trillion in sales in the year 2022. Two years ago, 17.8% of worldwide purchases were made online. Now, that number is weighing in at 21%, a 17.9% jump. Online purchases are estimated to be 24.5% of all transactions made on the planet by 2025.
These numbers are based on the prevalence of mobile devices, market expansion, and those seeking new business opportunities. It is also based on the change in how people shop. Traditional brick-and-mortar stores have given way to online storefronts, and people no longer have to leave their houses to acquire items that they need and want. For Philip Kramer, these purchasing shifts are making his businesses look healthier by the minute. And he is more than up to meeting even the highest of demands.
This article was written in cooperation with Philip Kramer