IKEA creates catalogue for ultra-Orthodox Jewish community

By
February 16, 2017 09:51




The IKEA furniture store has issued a version of its catalogue for the haredi sector, featuring halla boards, cupboards with black and white clothes and, most notably, no women. The absence of women from haredi media has become a well-known and now almost unremarkable phenomenon.

This catalogue also includes pictures of haredi men and boys with long curly peot, or side-locks, black velvet yarmulkes and tzitzit, studying religious texts, and posing in various scenes of familial life. IKEA said in response to the story that “in response to requests we received, we decided to launch a catalogue that allows the religious and haredi community to enjoy looking at the products and solutions that IKEA offers, and to do so in accordance with their lifestyles.”

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