Egged’s buses are headed full speed toward mobile transactions. The company announced on Sunday that its Eilat-bound buses will soon start accepting PayPal payments.
“The integration of PayPal in public transportation will allow us to increase our level of trust in customers making electronic payments,” said Noam Ben-Or, the chairman of Egged’s board of directors.
In some ways, the choice of PayPal will make a very minor difference. For web surfers buying their tickets ahead of time the experience may not differ substantially from paying with a credit card, except that PayPal already has their information stored securely.
But adding the ubiquitous online payment system may make mobile payments far easier.
Should it prove successful, Ben-Or said, the company will look to make more payment methods available online.
Efi Dahan, PayPal’s regional manager, said the step would “no doubt lead to a big revolution in the public transportation sector in Israel, which will allow the purchase of tickets online and through mobile devices.”
Bus trips to Eilat are only a small part of the next frontier for PayPal. The company has already staked a claim to create a secure payment system in outer space.