You can’t win a PR war by fighting on the enemy’s side

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June 11, 2015 12:38

Israel needs to stop arguing the Palestinians' case and start arguing its own.




herzog abbas

Herzog meets with Abbas in Ramallah. (photo credit:OFFICE OF ISAAC HERZOG (LABOR))

Responding to last week’s column about the importance of stressing Israel’s achievements rather than its failures, a reader wrote that while she agreed with me, this alone wouldn’t suffice to fix Israel’s broken public diplomacy. And of course, she’s right, because that column addressed only one of two major flaws in Israel’s public diplomacy. The other is no less important: Quite simply, Israel needs to stop arguing the Palestinians' case and start arguing its own.

I can’t think of another conflict in history where one side devoted so much time and energy to selling the world the other side’s narrative rather than its own. And then, after two decades of actively supporting the two most important Palestinians claims against it, Israel actually wonders why the world views it as the villain.

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