Fighting hardcore BDS will take more than effective PR

Netanyahu launches a global campaign to fight the boycotters.

Anti-Israel demonstrators march behind a banner of the BDS organization in Marseille, June 13.

Anti-Israel demonstrators march behind a banner of the BDS organization in Marseille, June 13.

(photo credit: GEORGES ROBERT / AFP)

ByLESLIE SUSSER

JULY 18, 2015 06:56

Updated: JULY 18, 2015 16:28