Budding entrepreneurs and new olim often ask me what I think of their
business ideas. Often, they fall into the trap of using technology as a
way to eliminate human contact from our lives. Great entrepreneurs
recognize that technology is a tool to help people build more meaningful
lives. This matters in any business, all the more so when someone is in
the business of matchmaking.
Daniella Rudoff is on a mission to
connect singles and help couples deepen their relationships. She goes
above and beyond the norm when connecting singles by implementing her
impressive communication and interpersonal relationship skills. The
successful entrepreneur uses those same talents to teach proactive
Daniella grew up in Atlanta, Georgia, in a
community with genuine Southern hospitality and in a home where her
parents always hosted lots of guests. She is a real people person and
enjoys helping them.
Driven by idealism and an ideological
Zionist conviction, Daniella moved to Israel eight years ago. She lives
in Beit Shemesh with her husband, Joshua, who is a data warehousing
expert for IBM, and 7 children ranging in age from 3 to 17.
Relationship building and technology
has a BA in Jewish Studies and an MS in Jewish Education from Yeshiva
University. She taught in the classroom for 10 years, in various Jewish
day schools in New York and New Jersey. After making aliya, Daniella
studied once again at Yeshiva University, but this time in Israel. As a
result of the courses that she took, she developed a new marriage
education course for couples to learn communication skills and
relationship building skills as well as a comprehensive course for
Daniella explains, "So many of the couples have reported
that my proactive education has helped them significantly to diffuse
issues before they developed. They learned new skills and positive
perspectives on marriage, family and life in general."
accomplished multi-tasker, Daniella is involved in more than one
endeavor. A few years after Daniella made aliya, a friend approached her
to consider purchasing a stake in and helping to grow a locally-based
Virtual Assistant company.
original founder had identified Israel's vast pool of native English
speakers with extensive business experience, and established a Virtual
Assistant service connecting companies around the world with olim. "It's
a win- win situation," Daniella notes. "Firms around the world are able
to delegate to high level, educated, native English speaking assistants
who have extensive business, marketing, social media management and
administrative experience. Entrepreneurs in the US, Europe and Australia
love the professionalism, flexibility, efficiency and reliability."
of the advantages, Daniella explains, is that “the time zone difference
works to the client's benefit, as their tasks are completed by the time
they wake up in the morning. Doesn't everybody want their work done in
their sleep?" She adds, “Expanding Virtual Assistant Israel's client
base taught me tremendous networking and social media marketing skills,
which I then applied to matchmaking."
Connecting to a higher calling
Daniella saw that the need for her Marriage Architect services, which she was originally offering only in her spare time, was
so great that she had to decide whether or not to make it her primary
focus. She felt great empathy for "the population of individuals who
tell me that they are so appreciative for my active involvement and my
personal approach towards each individual and to the dating community in
Israel and worldwide."
"Others feel grateful for having someone
to reach out to for dating and marriage advice or education," she says.
"I saw that I could help hundreds of people turn their dating
relationships into successful marriages."
technology as a tool to connect singles. She understands the cool and
tech-savvy generation. She sets up appointments, follows up, stays in
touch, sets people up and “Networks for Singles” with people all around
the world by email, Facebook, LinkedIn, and Twitter.
explains, "Each time someone meets with me in person, or on Google
video chat, I am delighted to build a new connection. I genuinely care
about each person and try to understand him/her. People sense this and
they appreciate that I won't forget them when I meet someone who is a
'good idea' for them."
New technologies can change the fabric of
an industry almost overnight. Yet, there are some sectors in the new
economy where human intuition is more valuable than ever before, and
services like those Daniella offers are among those sectors.
consultant and former Columbia University professor Scott Ventrella
notes, "With the increase in the world's population, and the amount of
people getting married later in life (and often remarried), dating
services and online dating have become a very prevalent part of society
and love relationships.” Citing J-date, “a popular online dating website
servicing the Jewish community," Professor Ventrella notes that the job
of J-date and other similar services “is to recruit and match
exceptional, eligible single men and women with like-minded lifestyles
Sidnee Peck is the director of entrepreneurial
initiatives at the W. P. Carey School of Business at Arizona State
University. Peck notes, "The new era of matchmaking should identify the
most difficult, time-consuming and expensive aspects of the traditional
model and consider whether or not there are technologies that can be
utilized or developed to make it faster or cheaper -- essentially, to
enable it to scale. When looking at technology, we see online dating as a
technology-centric version of matchmaking, which may or may not be
successful, but is not likely how these matchmakers want to identify
Daniella is resolving a problem in our community by
spending her time getting to know each individual, in order to avoid
“dating for the sake of it”, which develops negativity towards the idea
of dating. It also creates a feel good network, a club, a sense that
there is a person who is “looking out for you” and who is also a hub for
dating opportunities for her Network and a person who understands
people, and relationships that work in dating and marriage.
addition to setting people up in the traditional way, Daniella has run
four events for young adults in their 20s and 30s since January 2013. In
the one year that Daniella has moved into this realm, one successful
match that she made got married a few weeks ago and a few couples are
currently involved in serious relationships.
Daniella believes in
offering more options for people to meet. She works tirelessly and even
at her own financial expense to create the singles events to offer
healthy opportunities for singles to meet without the stigma of “going
to a singles event”. After the first event (a catered meal at Beit Avi
Chai), Esti Arfe offered to help Daniella and to get involved with the
second event. Yesh Atid MK Dov Lipman spoke at the third event and by
the latest event, Bowl 'N Meet, Esti and a few others wanted to get
involved in this wonderful initiative and they joined Team Marriage
Architect to help create future fabulous and fun Marriage Architect
Daniella, technology is a tool to help reach the person. People remain
the core of her work. She explains, "I do proudly leverage technology
in managing Marriage Architect. The technology offers convenience, speed
and efficiency. I own my online personal database, I interact with my
potential clients and existing clients via Facebook messages, email,
LinkedIn messages, Twitter and SMS. In addition, I offer a "Networking
for Singles" proactive service on Facebook and a personalized advanced
service which can help to widen the opportunities for dates for the
individual and for my whole network."
Daniella prides herself on
personally interacting with clients."Each new client is my new "friend"
and I can set my clients up as they wish a friend would set them up. It
makes me very happy when someone meets with me and tells me afterwards
how much he or she enjoyed meeting with me and how it was so different
than he/she imagined. People from all Jewish walks of life come to me,
in Israel and from all around the world, all by “word of mouth” and
Facebook. I am passionate about moving things forward for each
individual in my network. My wish is to match each of my clients
appropriately and with the right person soon.”
is not an automated system for setting people up, rather, people love
the fact that Daniella Rudoff is a real human being. Singles love that
Daniella is setting them up, giving dating advice and education to both
the man and the woman, staying in touch with both sides, it is what they
value. They love that she uses modern technology to communicate at
their own convenience. It is a giant step above the old fashioned
matchmaking system and more personal and upscale than the commercialized
online dating websites which are either run by machines or by many
different individuals who only know some of the members.
Joseph J Sherman is a business adviser and professional speaker. He holds degrees from
The KEDGE Business School in France and The University of California,
San Diego. Contact firstname.lastname@example.org