The Fountainheads of Ein Prat Academy have released a new video for Rosh Hashana, entitled "Don't Let Go," celebrating the holiday and calling for change in the Jewish New Year.
"We are passionate about creating calls of hope and change that require reflection,” the band’s business director Avital Stein said.” There are so many things in society and Israel specifically which make us lose sight of what’s important - this video is about improving yourself and contributing to a better world."
The Fountainheads are composed of Israeli singers, musicians and dancers; all students and graduates of the Ein Prat Academy for Leadership, a Beit Midrash (Jewish house of learning) in Alon. The group has been making videos since its 2010 release “I Gotta Feeling Hanukkah." In the past, the group's videos have garnered millions of views, and been ranked among some of the highest-viewed Youtube videos in Israel.
Usually, the band does covers of popular songs, inserting Jewish lyrics, but this new release contains completely original lyrics and music. The Fountainheads worked with producer Yosi Mizrachi, a prominent producer on the Israeli music scene.
Lead singer Jeff Petroff was part of the brainstorming process for the original piece of music. He said the group wanted the Rosh Hashana song to focus on changing oneself for the new year and the process taking past experiences into a new place.
“This is a new musical direction for the band,” Petroff said. “This is a very genuine direction, as opposed to the past when we've been more fun or silly.”
Members of Ein Prat dance to a pop-rock beat in traditional Rosh Hashana white clothing, as the song plays in the background. As the song progresses, the white clothes are splattered with colored paints, just as stories and events will color the blank slate of the New Year. After the song concludes, the band asks viewers “How will you change?” and encourages them to use the #For30DaysIWill
hashtag to publicly declare their resolutions for the New Year.
The video includes every member of Ein Prat in one scene or another, but features seven musical talents: Jeff Petroff, Shani Lachumish and Zlil Rubenstein on vocals, as well as Tal Michels on guitar, Orri Dror on the base, Amir Goldberg on the keyboard and Noa Siegelton on the drums.