The global technology brand Dreame, which has gained significant attention in recent years for developing robotic vacuum cleaners and grooming products, announced a strategic move to expand its operations in Israel. The company is officially entering the smart TV market and will launch two new screen series in the country: The premium S100 series and the Q series aimed at the general public. The move is intended to establish a broad technological ecosystem of the brand within the smart home, beyond its familiar cleaning products.
The flagship S100 series is based on a combination of Mini-LED technology and QLED+ display. The screens in this series offer a peak brightness of 1000 nits and a refresh rate of 144Hz, data intended to provide a smooth viewing experience for sports and gaming content. At the heart of the device operates a dedicated artificial intelligence processor called Dreamind Pro AI, which performs real-time image optimization based on the type of content being viewed and upgrades low-resolution content to 4K quality. In the audio domain, the series includes a built-in speaker system with a 70W output supporting Dolby Atmos format.
For the audience seeking more accessible solutions, the company will launch the Q series. This series is based on a QLED panel with a 120Hz refresh rate and also includes an AI processor for image enhancement. Both series come with the Google TV operating system, providing built-in access to streaming services, voice control via Google Assistant, and screen mirroring through Chromecast. The screens are designed with an especially thin bezel to offer a modern look that integrates into living spaces.
According to Ronen Salem, CEO of Dreame Israel, the launch of the TVs is an integral part of the global brand’s smart home vision. The company believes that the reputation it has built in the vacuum sector will help it become a significant player in the competitive screen market as well. The new TVs will be available for purchase starting February 22 in retail chains and authorized stores.
Prices for the S100 series will range from NIS 2,790 for the 55-inch model to NIS 6,990 for the 86-inch model. Prices for the Q series will start at NIS 1,690 for the 43-inch model and reach NIS 3,790 for the 75-inch model.