Consumerism
Brand news: Maintaining quality of life in the safe room and in the shelter
From powerful air purifiers and backup batteries to dream catchers for peaceful sleep – all the solutions to stay connected, protected and comfortable even in challenging moments.
A sweet box that is a rescue flight from Dubai, a little different
Passover wallet battle: The most cost-effective supermarket chain ahead of the holiday
New on the shelf: Dubai Halva and Danone Protein Yogurt
Jumping here, jumping there – Israel's food news
On days of a kitchen working nonstop, two Asian friends come to the rescue.
Israel’s Food News
She calls it Tofu 2.0 and Super Tofu. She’s also pretty right.
The race for expansion: 9 new stores of Vardinon and Naaman opened across the country
Extra Retail is opening 9 new stores of the Naaman and Vardinon brands in strategic locations across the country with an investment of approximately NIS 5 million.
Xiaomi expands TV operations in Israel with a new series
Hamilton Group launches in Israel the Xiaomi TV S Pro Mini LED series for 2026 – with QD-MiniLED screens, high refresh rates, and full Google TV support in Hebrew. Price: Starting at NIS 2,590.
Brand news: The closest to Kaia Gerber, Cindy Crawford’s daughter
The giant from Japan, a gender fragrance, anti-aging wonders, what Sumo is doing in Holon, who landed from France and the upper space.
Not just vacuums: Dreame enters the TV market in Israel
The company known for robotic vacuum cleaners is expanding into home entertainment and will launch two series of Google TV screens at the end of February.
Victory will sell a Dyson wet vacuum for NIS 1,099
Victory sells the Dyson WashG1 for NIS 1,099, with 1,700 units available. Segway scooters arrive next week for NIS 999 instead of NIS 1,890, sparking debate over a real non-food shift.
IL MAKIAGE launches foundation with 50 shades and artificial intelligence
Luminous Foundation offers customization through an AI-based Quiz at NIS 289. Alongside it, nine more new products – from magic dishwasher capsules to new bags by designer Noam Hazan.
Romance has good taste
Pink hearts are all you need: The chewing gum that made us fall in love again.
The delicious news of Israel
Let the coziness come home: Winter set from Goldy's and Golf & Co.
