Consumerism

Brand news: Market breaker and a tiger in the kitchen

An addictive fragrance, an emergency kit for the face, a hysterical smartphone, the gadget that saves the day, love in a capsule, Parisian magic, and more new products.

FEMINA
The comfort shoe by Hush Puppies

Fashionable comfort shoes at great prices

Today's salty snacks rich in protein

Salty snacks rich in protein

Israel faces milk store stock shortage as dairy farmers halt milk deliveries. Febuary 2, 2026

Israeli supermarket chains limit customers' milk purchases amid halt to dairy supply


Clarins launches innovative two-phase serum with vitamin C and glycolic acid

Multi Active Glow Serum combines stabilized Vitamin C and glycolic acid in a two-phase formula. Alongside it, nine more new products—from Doritos Curry Coconut to a combined microwave oven.

Multi Active Glow Serum by Clarins

New on the shelf: A quality suitcase, a crunchy cracker, and Eden Fines’s brand

New products in Israel: RITZ crackers, Danone MULTI yogurt, a quality trolley suitcase by Rikuchet, Barilla pasta, Achla hummus, crispy Tivall schnitzel, and a new FIFI series by Eden Fines.

RITZ cracker.

With an investment of NIS 1 million: RUGS&CO opens a spectacular gallery

After eight years of activity, the custom-made rug company is investing NIS 1 million in a new showroom at a strategic location.

RUGS&CO

New on the shelf

A new size for Estrella Damm beer, a smart air freshener with a game-changing patent, new flavors for Energy rice cakes, designed Friends mugs at McDonald’s, and more.

Friends mugs at McDonald’s

AI shopping agents and the end of the cash register era: What payments will look like in 2026

Visa’s report predicts that by 2026 AI identity attacks will grow, “programmable money” use will rise, and cash will still remain in circulation.

Credit Card.

Disinfection without chemicals? It turns out it’s possible

The Kärcher SC5 EasyFix steam cleaner uses high-pressure steam to eliminate bacteria, mold, and grease – and offers a deep, healthy cleaning solution without disinfectants. We tested it.

Kärcher SC5 EasyFix

Unprecedented deals: Supermarket chain offers hundreds of products at 50% off

Hazi Hinam announced huge discounts on a wide range of products: "These deals are for everyone, not just club members, with no conditions or restrictions."

50% Discount Promotion at "Hazi Hinam".

Almost a hundred years late, but RITZ crackers are finally here

We welcomed the crackers that arrived in stores in Israel after many years of anticipation.

Crackers, Ritz

Brand news: Demi Moore’s new role and who is the woman in red?

Tom Ford’s new creation, the activist ambassador, the most Japanese rooftop in Israel, oils for little ones, a trip to the orchard, a Mexican vibe, and the return of the checkers game.

Demi Moore for Kérastase

Everything you need for perfect winter skin: The skincare products that are a must

The skin suffers during the winter, and lightweight summer products no longer do the job. From intensive moisturizing products to anti-aging treatments – everything you need in the cold season.

Lierac Paris