To most of us, fashion trends seem to simply come and go. It is hard to know
where and when these trends emerge and what, if anything, gave them life. But it
is not a matter of what as much as who decides when and why the jeans you bought
last year are no longer in style. You must go to the source – the
ever-mysterious, secretive and somewhat frightening world of the elite fashion
Last year on Channel 8, Israel aired the first season of
French filmmaker Loic Prigent’s unscripted reality program The Day Before, which
documents top fashion houses in the hours and moments leading up to their big
Prigent captures designers in their most passionate,
frenetic and vulnerable moments. In conjunction with Fabric Stories, a series of
exhibitions and presentations at the Mediatheque and Design Museum Holon,
Prigent was invited to screen the premiere of the second season of The Day
Before here in Israel.
This new season features designers such as
Donatella Versace and Diane Von Furstenberg and is presented in a shorter, more
television-friendly format. I sat down with Prigent at the Cinema Hotel in Tel
Aviv the day of the premiere to discuss the project, his own background and
fashion in general.Can you tell me a bit about the series?
It’s a series
that was started because I filmed fashion houses extensively, and at some point
I had hundreds and hundreds of hours of footage. Knowing someone like Sonia
Rykiel – one of last season’s featured designers – I knew I could choose any one
hour [of footage] and it would be an interesting hour.Have you always
been interested in fashion?
Yes, it’s a virus. I got it quite young.It
seems like you may be even more interested in the process than the designers
themselves. Is that the case?
It’s both. It’s really what they say, how they
talk, how they do it. I know my colleagues are obsessed with the inspiration,
the collection as part of a trend, and the process. But the persona, what the
designers say and how hysterical it can be – that is what interests
me.How did you manage to get insider access to these designers?
very organic and simple, but it takes time. At some point they [designers] are
interested because they saw what I did with another colleague that they
Sometimes you have to do diplomacy. I have been in a courtship
with Albert Albaz [Moroccan-born Israeli fashion designer] for years now. He
gave me access last season for a TV show in France like he never did before. I’m
super happy about that.I was really surprised by how vulnerable these
designers seemed. Was that the message you were trying to convey?
interesting. Like with Donatella Versace – you usually only see her filmed with
a logo behind her or in a seated interview. I don’t know what happened, but she
gave [us] really great access. She had a guy doing her hair behind her, and we
could film moments when she was really in a fragile position, when she was
asking herself questions, when she was questioning the whole process and the
inspiration. I want people to feel the fans, the passion, and that it’s done by
human beings, not machines, and that it is not marketed stuff.Do you
have a funny or profound moment from the upcoming season that you’d like to
share with us?
I think the moment when Donatella Versace showed me the apartment
of her late brother Gianni Versace on the day of the show was really
The team said to me, “Oh my. you saw that?” It’s really great
because it’s the first time she showed it to someone in this way. I asked her,
“Did you choose to become Gianni?” [Gianni Versace, the original designer of the
line, was murdered in 1997] and her answer was very powerful to me: “I did not
choose to become him. I would rather have him alive and at the same time be
doing it my way.”
It’s quite a subtle thing. The funniest moment was
seeing Diane Von Furstenberg doing a fitting while doing yoga. Her head was down
and her feet were up, and she was fitting a girl like that. I really like a job
where everyone is a perfectionist but you can still do it heels over
head.Has your perspective on the fashion world changed as a result of
these intimate interactions?
Yes. As a journalist, you only see the fashion
show, which is a very short and hysterical moment. When I first filmed at
Chanel, I really discovered another life, another reason. I discovered the
passion people put in it. One guy told me, “This is not a dress, this is a
matter of life or death.” The guy who told me that was a worker, and no one
would ever know that he’s the one behind that dress. Nobody, not even the
From what you have seen so far, what do you think about Israeli
To me, everyone is fashionable, even the least fashionable people, even
if they don’t know it. The mothers, grandfathers – everyone. I just saw a guy in
a sandwich shop, he was wearing a red scarf on his head and a black T-shirt, and
he turned around and on the black T-shirt the world “Silence” was written in
yellow, and I thought, “Wow, that’s a fashion statement.”
I see you have
your camera with you. Do you usually carry it everywhere?
Well, yeah. I like to
film a lot. It’s hard for me to stop filming. That’s my footage problem. I am
trying to start a film about Tel Aviv designers.
Thanks so much for
speaking with me. Do you have anything else to tell our readers?
Well, I am
happy to be here! I actually just got Diane Van Furstenberg on the phone and she
said, “Oh! Holon! Tell them I am the original Jewish princess.”
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