The Jerusalem wine festival is set to kick off its 10-year anniversary at the
Israel Museum from August 5-8, with this year’s edition featuring over 50 brands
of Israeli wine, according to festival organizer Ran Toren.
For NIS 85,
guests will be given a glass which can be used for unlimited wine
As a special feature this year, the museum’s Herod the Great
exhibit, which Toren calls the museum’s “most popular and most expensive
exhibition” will also be open to all visitors of the festival.
four-day festival will take place outdoors in the museum’s Art Garden each
evening from 7-11 p.m. The Herod exhibit will be open to festival-goers from
5:30- 11:30 p.m.
Toren said many wineries will be debuting new selections
at this year’s festival. Of the approximately 55 winery brands that will be
there, about 50 will be kosher, he said.
These brands include some of
Israel’s biggest names in the wine industry, such as the Golan Heights, Galil
Mountain, Carmel and Recanati wineries.
The event will also offer kosher
food, including sushi, fish and chips, cheese and focaccia, Toren said, noting
two bands will perform each evening to provide guests with entertainment as
Toren feels the outdoor nature of the festival creates the perfect
“It’s the best location for this event,” he said. “You have
the weather in Jerusalem, you have the museum, you have the wine and you have
the music and the food, so it’s perfect.... It’s very high class because it’s in
Toren expects about 20,000 people to attend the four days of
the festival. This number is a far cry from the 1,500 that attended the first
festival 10 years ago, he said.
“It goes up every year,” Toren said.
“People wait for this event. We have a lot of tourists from the United States
that write us in the winter [asking] the date of the festival because they want
to be here.”
The festival is a big draw for so many tourists due to the
combination of being able to taste top quality wines and visit the Israel Museum
all at the same time, according to Toren.
“The Israeli wines are very
popular all over the world,” he said. “In one night they can see the museum and
pay for all the great wines that we make in Israel.”