As holiday-weary Israelis wonder whether they will ever be productive again, Americans are preparing to watch their presidential candidates sweat. Just as Tishrei is holiday-saturation month for Jews, every four years October is debate month in American presidential politics. Tonight, October 3, Mitt Romney and Barack Obama will debate domestic policy in Colorado. On October 11, their vice presidential running mates, Paul Ryan and Joe Biden, will debate in Kentucky. Five days later on October 16, voters at a town meeting in New York will question the two presidential candidates about any issues and on October 22 – two weeks before Election Day – Obama and Romney will debate foreign policy in Florida.
These debates – which are more like side-by-side press conferences with some exchanges – are usually the political equivalent of military service: long bouts of boredom punctuated by bursts of melodrama. Usually, they reinforce media narratives and voter impressions. But they have sometimes changed outcomes, particularly in 1980, when Ronald Reagan’s aw shucks, “there you go again” dismissal of President Jimmy Carter’s attacks triggered a Reagan surge – and the largest last minute switch in poll results since polling began in the 1930s.
Treating history as an authoritative Tarot Card rather than a subtle source of wisdom, Mitt Romney’s supporters have been touting that ten-point swing as proof that the Republicans will win. The 1980 moment appeals more broadly to Republicans as indication that a gaffe-prone, ridiculed, seemingly out-of-touch former governor can defeat an earnest Democratic incumbent afflicted by a sagging economy, Middle East troubles, and accusations that the twin pillars of his foreign policy are appeasement and apology not power and pride.
The 1980 debate should sober Obama and buoy Romney. In his recent book, The Candidate: What It Takes to Win -- and Hold – the White House, Professor Samuel Popkin, an occasional Democratic campaign adviser, recalls his failure coaching Carter in 1980. Playing Reagan in debate “prep,” Popkin echoed the Republican’s devastating anti-Carter criticisms. Popkin describes the kind of careful criticism Romney should launch against Obama, knowing that if the challenger is too aggressive he looks angry and insolent but if he is too deferential he seems weak and intimidated. Reagan, Popkin writes, “resorted to more subtle, coded criticisms that were harder to defend against. He appeared respectful of the office and the president, suggesting that Carter was hamstrung by defeatist Democrats in Congress.” This approach forced Carter to rebut the premise – and plaintively claim he was strong – or the conclusion -- by insisting Democrats were not defeatists. “Contesting one point left him tacitly conceding the other,” Popkin writes.
Obama’s caveat is in Carter’s reaction. Offended and embarrassed by the criticism, Carter ended the session after eleven minutes. Popkin as Reagan had pierced Carter’s “presidential aura,” unnerving everyone in the room. Trying to dispel the tension, Carter’s chief domestic policy advisor, Stuart Eizenstat, himself Jewish, resorted to ethnic humor by pointing to Popkin and joking, “You didn’t know Governor Reagan was Jewish, did you?” Popkin, who quickly replied “Well, Governor Reagan is from Hollywood,” realized that many of Carter’s people, including the aggrieved president, were unfamiliar with Reagan’s attacks because the majesty of the presidency insulated Carter from serious criticism or serious study of his challenger.
Of course, in an ideal world the debates would emphasize issue flashpoints not gaffe-hunting. In Denver, Romney should, Reagan-style, subtly question President Obama as to when he as president will take responsibility for the anemic recovery and lingering unemployment rather than scapegoating his predecessor. At Hofstra University, Romney should ask Obama to explain to the voters present and the American people how his increasing reliance on the heavy hand of federal regulations and big government does not reflect doubt in the traditional invisible hand of individual entrepreneurial Americans and the markets themselves. And in Boca Raton, Romney should prod Obama on the Arab Spring, asking him at what point he would concede that his policy failed rather than simply dismissing the rise of the Muslim Brotherhood in Egypt, the murder of American diplomats in Libya, and other Obama-orchestrated disasters as “bumps in the road.” In response, Obama should emphasize his successes in halting the economic freefall, his faith in American ingenuity guided by the government’s occasional, competent, and gentle helping hand, and his muscular defense of American interests in hunting down Osama Bin Laden, boosting troops in Afghanistan, and reprimanding Egypt’s president for delays in defending America’s Cairo embassy. Meanwhile, reporters and voters should push both candidates to explain what sacrifices they will demand from Americans, where they will deviate from their party’s orthodoxy, how they will end partisanship, and what bold solutions they have to American debt, demoralization, and decline.
While such substantive exchanges would allow Americans to weigh the candidates’ dueling philosophies and records, it is more likely that the debates’ verdict will pivot around some theatrical moment. Since televised presidential debates began in 1960, when John Kennedy’s aristocratic calm contrasted with Richard Nixon’s sweaty, herky-jerky intensity, style has usually upstaged substance in debate reporting and debate perceptions.
It is too easy just to blame the press – although broadcasters and reporters will be seeking “gotcha” moments when a candidate stumbles and “grand slams” when a candidate dominates. Moreover, American voters respond more to debate theatrics than polemics. The mass reaction reflects one of the realities of modern leadership, which too many academics ignore and editorialists lament: image rules, style counts, a successful president or prime minister must communicate effectively not just administer smoothly.
This season, as the American campaign peaks and the silliness surges, it will be easy to mock American politics. How lucky Israelis are that in the Jewish state politics is substantive, straightforward, serious, and scrupulous….
Gil Troy is Professor of History at McGill University and a Shalom Hartman Research Fellow in Jerusalem. The author of “Why Moderates Make the Best Presidents: George Washington to Barack Obama,” his next book, “Moynihan’s Moment: America’s Fight Against Zionism as Racism” will be published by Oxford University Press in the fall.