Apple eyes giant store in Jerusalem

ByMELANIE LIDMAN
March 28, 2011 21:30

Jerusalem may become home to a giant Apple store and education center within three years. Apple is negotiating with real-estate giant Bet Yair for a 5,000-square-meter facility at the entrance to Jerusalem, people familiar with the matter told The Jerusalem Post. The facility is planned to hold the world’s first Apple Digital Library, which would be open to the public.

The directors of Apple in Israel recently toured the site and reportedly said they wanted to bring the country’s largest Apple store to Jerusalem for symbolic reasons. According to city planners, the area at the western entrance to the city will become the hi-tech economic center of Jerusalem due to the high-speed Jerusalem-Tel Aviv train and the light rail, both of which have stops there.

In February, the Jerusalem Municipality issued a building permit for a 15-screen, NIS 125 million cinema multiplex, called Cinema City, located in the same area.

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