Jerusalem PR campaign helps reinvigorate hard-hit tourist, business sectors

December 25, 2015 01:52

Against the backdrop of a protracted terrorism wave that has wrought fiscal havoc on the capital’s economy, a recent far-reaching PR campaign launched by the Jerusalem Municipality has resulted in a significant boost in tourism.

The campaign was initiated after the Finance Ministry allocated NIS 100 million for emergency loans late last month to aid hard-hit business owners whose profits, in many cases, have been cut in half.

Of that amount, NIS 20m. was used to launch the tourism initiative, which is being overseen by the municipality in conjunction the Jerusalem Development Authority and Culture and Tourism Ministries.

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