Obama campaign evolving into group to push his agenda

January 19, 2013 03:22

WASHINGTON - US President Barack Obama's re-election campaign is morphing into a non-profit group that will try to build public support for the president's policy goals, including gun control and an overhaul of immigration laws.

The group, which was announced on Friday in a video featuring first lady Michelle Obama, is similar in structure to the non-profit groups that pumped millions of dollars into ads during last year's presidential campaign. The group will be known as Organizing for Action and be led by Jim Messina, who managed Obama's re-election campaign.

The move signals that the Democratic president wants his formidable political organization to be a lobbying partner in policy debates in Washington - perhaps beyond his second term in the White House, which expires in January 2017.

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