TGI print media survey: 'Sof Hashavua newspaper' soars to 8.4% exposure
ByJPOST.COM STAFF
20 January 2014 15:21
'Jerusalem Post' sister publication, which was established just a year ago, passes 'Ma'ariv' to become third place paper in Israel.
Sofshavua

Sofshavua Magazine. (photo credit:Courtesy)



Sof Hashavua newspaper scored another big achievement in the latest TGI Survey, which measures the rate of exposure for the Israeli print media: Sof Hashavua rose to 8.4 percent exposure, up form 7.4% in the first half of 2013.



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Sof Hashavua was included in the survey for the first time in the previous fiscal half year, achieving the amazing accomplishment of 7.4% exposure, passing Ha'aretz. In the second fiscal half of 2013, with the additional rise, the magazine also surpassed Ma'ariv, finishing in third place, just one year after its establishment.

Ma'ariv, in the weekend newspaper category, experienced an additional sharp drop in the current fiscal half, falling from 8.1% exposure to just 4.9%. In the yearly roundup, Ma'ariv dropped to 6.5%, down from 12.9% last year, and Ha'aretz scored 6.3%.

In daily newspapers, the Israel Post maintained third place with 7.8% exposure, finishing in front of Ha'aretz, which scored 6.1%, and Ma'ariv, which dropped from 5.8% to 3.5%. In the yearly tally, Israel Post's 8.2% beat out Ha'aretz's 5.8% and Ma'ariv, which dropped from 10.8% to 4.6%.


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