Sof Hashavua newspaper scored another big achievement in the latest TGI Survey, which measures the rate of exposure for the Israeli print media: Sof Hashavua rose to 8.4 percent exposure, up form 7.4% in the first half of 2013.
Sof Hashavua was included in the survey for the first time in the previous fiscal half year, achieving the amazing accomplishment of 7.4% exposure, passing Ha'aretz. In the second fiscal half of 2013, with the additional rise, the magazine also surpassed Ma'ariv, finishing in third place, just one year after its establishment.
, in the weekend newspaper category, experienced an additional sharp drop in the current fiscal half, falling from 8.1% exposure to just 4.9%. In the yearly roundup, Ma'ariv
dropped to 6.5%, down from 12.9% last year, and Ha'aretz
In daily newspapers, the Israel Post
maintained third place with 7.8% exposure, finishing in front of Ha'aretz
, which scored 6.1%, and Ma'ariv
, which dropped from 5.8% to 3.5%. In the yearly tally, Israel Post
's 8.2% beat out Ha'aretz
's 5.8% and Ma'ariv
, which dropped from 10.8% to 4.6%.