In a bid to keep one step ahead in the media war, the IDF inaugurated on Tuesday
its first company of soldiers tasked with joining combat units to film their
The images will be made available instantly to the IDF Spokesman’s
Office, Military Intelligence and internal inquiries.
completed their training, which included acquiring combat skills, this
IDF Spokesman Brig.-Gen. Yoav Mordechai told the soldiers
during their end of training ceremony that “in recent days, there has been a
debate over who should be considered a combat soldier. Regarding you, there is
You are the combat soldiers of the IDF Spokesman. But beyond
the fact that you’re combat soldiers, you’re required to have an additional
level of thinking.”
“In 2013, results are not only determined in battle –
not in [counting] Kassam or Grad rockets. In addition to military achievements,
perception has a critical role. One can win the battle but lose [in the battle
for] public perception. Today, the army is most aware of this,” Mordechai
The picture has become “the queen of the battle. We must bring the
real story, quickly and accurately,” he said.
The current security
situation was fragile and explosive, and the coming months will be “very
complex,” Mordechai said.
Three years ago, the IDF launched its first
pilot program to train soldiers to film combat units in action.
all the members of the company have a background in film production.
also received full combat training in the Golani Brigade.
will be headed by F.-Lt. Boaz Malkieli, an officer in the Egoz reconnaissance
During the ceremony, Malkieli said that the soldiers would bring “a
live and genuine image from the ground.
This is a possibility hasn’t been
available to the IDF in such a professional way until now.”