The Strauss Group, one of the country’s foremost food and beverage companies,
has returned its website banner in support of the IDF after it was removed
following pressure and boycott threats in the US.
Three weeks ago the
Post reported that the BDS (Boycott, Divestment and Sanctions) movement in
Philadelphia had initiated a campaign against Sabra and Tribe humous, produced
by Strauss under its American logo, the Sabra Dipping Company, purportedly in
protest of the company’s public support for the IDF.
BDS activists held
demonstrations in supermarkets and called on them to stop selling Strauss’s
Until recently, the Petah Tikva-based Strauss Group affirmed
its support for the IDF on its website under the banner of “Corporate
Responsibility,” with a statement that read: “Our connection with soldiers goes
as far back as the country, and even further. We see a mission and need to
continue to provide our soldiers with support, to enhance their quality of life
and service conditions, and to sweeten their special moments. We have adopted
the Golani reconnaissance platoon for over 30 years and provide them with an
ongoing variety of food products for their training or missions, and provide
personal care packages for each soldier that completes the path.”
Strauss Group dropped the statement from its website when the boycott campaign
was launched, but has recently posted a new section with altered text.
now reads: “As part of its donations program, the Sales Division of Strauss
Israel has made a contribution to the men and women who serve in the Golani
The funds are designated for welfare, cultural and educational
activities, such as pocket money for underprivileged soldiers, sports and
recreational equipment, care packages, and books and games for the soldiers’
Strauss declined to comment on the change in
wording.Stephanie Hodes contributed to this report.