Shas courted trouble with another one of its election ads on Thursday, after
earlier removing its commercial casting aspersions on the state conversion
process.
The family of an elderly woman appearing in one of Shas’s
advertisements complained that the party misrepresented her as childless and
alone, even though the family takes care of her.
In addition, the woman
is not of sound mind, and her family says she does not remember agreeing to
appear in the commercial or having participated in its production.
Shas
agreed to remove the parts of the ad featuring the woman.
Thursday, the
third day of what is officially known as Election Propaganda Broadcasts, was the
first day since they began on Tuesday in which Shas’s conversion ad was not
aired, after the Central Elections Committee received several
complaints.
Shas’s campaign ad ridicules the state conversion system, and
features a tall blonde woman named Marina, speaking Hebrew with a thick Russian
accent, punctuated with phrases in Russian, who dials “star-conversion” on a fax
machine while standing under a wedding canopy with her fiancé.
A return
fax rolls in immediately with her conversion certificate.
Central
Elections Committee head Justice Elyakim Rubinstein said on Wednesday that
“indeed there may be a sense of general injury” stemming from the ad, “which is
preferable to avoid,” and noted that Shas had agreed to withdraw the commercial
“for the sake of peace.”
Religious freedom NGO Hiddush petitioned the
committee on Thursday to stop Shas spiritual leader Rabbi Ovadia Yosef from
giving sermons on Radio Kol Barama, saying it is a form of illegal
electioneering.
The committee has yet to make a decision about Yosef’s
radio broadcasts.
The party premiered a music video to its campaign theme
song, “Shas For a Country With Soul,” by the party’s official singer Benny
Elbaz, featuring co-leaders Interior Minister Eli Yishai, Construction and
Housing Minister Ariel Attias and Arye Deri, and Yosef.
The video showed
Shas supporters making the A-OK sign with their fingers, which also spells out
Shas in Hebrew.
In addition, Channel 10 News reported on Thursday night
that the party plans to release another music video for a song titled “He’s
Back.” Elbaz sings the song to the tune of his hit “He’s Innocent,” a popular
protest song about Deri’s 2000-2002 incarceration.