A Tel Aviv-based “smart water” network software management firm, the Whitewater
Group, has established a subsidiary in the United States called Whitewater
Founded in 2006 by Ori Yogev and Hana Gertler, the
Whitewater Group focuses on administering water networks and monitoring quality
of drinking water through advanced technological mechanisms. The new US
subsidiary, to be based in the East Coast, formed with an investment of about $7
million and will focus on implementing and integrating the technologies into
American water systems, the company said.
To effectively penetrate the US
market, Whitewater has also signed a cooperation agreement with American
engineering giant Tetra Tech, which specializes in complex design projects in
water and environmental infrastructure, a statement from Whitewater
Whitewater has also recently begun installing an advanced
management system in the water infrastructure of Boulder, Colorado that will
enable realtime monitoring and analysis of water integrity. This project joins
similar ones already completed by the company in Akron, Ohio and Philadelphia,
Pennsylvania, the company said.
While the new American subsidiary will
oversee operations in the US, the Israel-based Whitewater Technologies office
will continue to administer company activities in Israel, as well as those in
Asian-Pacific, European, African, Australian and Far East markets, the firm
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