race car formual 1 driver 370.
(photo credit: REUTERS)
The Jerusalem Municipality declared on Monday that it would not allow open or
latent advertising for cigarettes or other tobacco products by sponsors of the
famed racing car competition Formula 1 that is scheduled to take place in
capital on June 13 and 14.
The municipality made the statement to The
Jerusalem Post, which asked about the matter, given the fact that Philip Morris
– the largest tobacco company in the world – is a major sponsor of Formula 1
races around the world.
In addition, the Health Ministry told the Post
that it will contact Philip Morris-Israel and “remind them to act according to
During the Formula 1 race, the ministry’s enforcement and
supervision branch will send inspectors to ensure that the law is observed, the
ministry spokeswoman said.
Mayor Nir Barkat – a former amateur race
driver – was instrumental in bringing the car race to the capital and Israel for
the first time in the competition’s history. The race will be held in the long
road bordering the Old City via the Sultan’s Pool, Tower of David, King David
Street to the Liberty Bell Park and back to the Old Train Station and the
The event will feature world-class cars, some of which will
be on display at the city’s Old Train Station between June 9-13.
of thousands of spectators from Israel and abroad are expected to watch the
event. As Philip Morris is a major international sponsor of the race, it was
feared that signs and banners for Marlboro and the company’s other leading
brands would appear at the sidelines and be photographed around the world. The
event has been labeled “The Peace Road Show.”
Other cities that have
hosted the race include New York, Moscow, Sao Paulo, Monaco, Rotterdam and
Macau. The road show will include top-of-the-line race cars from Ferrari,
Mercedes, Audi and other makes.
The Philip Morris company did not
The Formula 1 caused a major scandal when Tony Blair became
prime minister of Britain in 1997. He was accused of not telling the truth about
his Labor Party receiving a donation of one million sterling from Bernie
Ecclestone, the Formula One chief, as well as personally ordering that the
racing organization be exempted from a tobacco advertising ban just hours after
meeting the motor sport’s billionaire head. The Labor government Blair headed
maintained that his meeting with Ecclestone had nothing do to with the
Meanwhile, the Post learned that for the first time ever, the
health minister will not hold a press conference announcing the publication of
the annual smoking report the health minister releases to mark No Smoking Day
(May 31). The press conference had always included statements against smoking by
the director-general of the Israel Cancer Association, as well as by the
minister and ministry director-general.
Pnina Shalev, the personal
spokeswoman for Health Minister Yael German, said the minister will not hold a
press conference, but only send reporters the report. Shalev insisted that
German, in her former capacity as mayor of Herzliya, fought against smoking
vigorously. But she added that “instead of talking, she is involved in
“She does not regard speaking to the press as her top priority,”
Shalev said of German, who regularly speaks her mind via Facebook.