Don’t judge a book (shop) by its cover

ByKEREN PREISKEL
February 16, 2017 10:06

The story of how a former undercover narcotics officer, fireman and athlete founded an iconic bookstore.




M. Pomeranz bookshop

M. Pomeranz bookshop: A treasure trove peeking out from every nook and cranny. (photo credit:M. POMERANZ)

In today’s day and age, with the prevalence of retail chain stores and large, identical shops that look almost the same wherever they are located, it is refreshing to encounter a store such as the M.

Pomeranz bookshop in central downtown Jerusalem.

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