The annual Tel Aviv Fresh Paint fair.
(photo credit: Courtesy)
For the past seven years, the annual Tel Aviv-based Fresh Paint fair has been setting the tone for the upcoming year of Israeli contemporary art and design. Bringing together thousands of works of art from some of the most wellknown White City galleries and literally dozens of young, upand- coming artists, the festival is a convention for galleries, creators, art lovers and collectors to come together to experience what is new in the Israeli art world.This year, however, instead of following this template, event organizers are trying something a little different. Fresh Paint will now be called Fresh Family Paint, and it is the festival’s way of reaching out to not just their target audience of art lovers and creators, but to their families as well. Their main goal is an interactive experience to inspire creativity and fun for all ages during the tail end of the holiday season.