In a screenshot from the video, ‘Ziona’ bikes along Hamesila Park.
(photo credit:FACEBOOK)
The intentions were certainly the best – what could possibly be better than releasing a nice video showing Jerusalem from a totally different point of view? Forget about the old and historic sites, issues and stories, and make way for a new, young, vivid and energetic city, in which extreme sports are a reality on the ground... wouldn’t it be nice to attract young tourists to visit such an innovative and inviting Jerusalem?Well... maybe, and maybe not. This was the intention behind a campaign of the Jerusalem Development Authority, presented by “Ziona” in a video released online this past week, introducing a young woman speeding on her bike across the capital – clearly trying to send a message of a young and dynamic city, worthy of a visit by young people. (See video at www.facebook.com/ zionajerusalem)