BERLIN – A health spa triggered controversy with an advertisement on its website
to enjoy a “long romantic Kristallnacht,” ahead of this week’s anniversary of
the night Nazi forces burned synagogues and murdered Jews across Germany in
The health spa, Kristall Sauna-Wellnesspark mit Soletherme, is
located in Bad Klosterlausnitz in the eastern German state of
Critics lampooned and expressed outrage over the spas’
advertisement on Twitter and in blogs. One blog entry wrote “I kid you not” and
linked to the advertisement.
A Twitter message said, “Unbelievable:
Thüringen spa advertises ‘long romantic Kristallnacht’ celebrations on
atrocity’s 75th anniv.”
The November pogrom in 1938 has become known as
Kristallnacht to symbolize the broken glass of Jewish businesses destroyed. It
is unclear if the company intentionally used a wordplay from its business name
to lure customers on November 9 to its wellness spa.
An employee from the
Kristall Sauna-Wellnesspark told The Jerusalem Post on Monday that the
advertisement was a “misunderstanding and refers to the name of the firm.” She
declined to be identified.
Top-level management representatives from the
spa were not reachable for Post
The employee said, “we
apologized for the mistake and there was nothing political” with respect to the
advertisement. The advertisement was online as of Sunday and was apparently
removed on Monday. An apology appeared on the website on Monday, stating “we are
ourselves ashamed of the mistake” with the name Kristall inserted as part of
Kristallnacht in the advertisement.
The original advertisement read “The
long romantic Kristall-Nacht: Enjoy the evening hours in romantic candle light
This year’s November 9 remembrance events will mark the
75-year commemoration of the wave of violence directed at Jewish business and
German Jews. Germans attacked Jews over several days, which resulted in the
burning of 1,400 synagogues, 400 dead and scores of Jews sent to concentration