GALLERY: Colorful umbrellas float above Jerusalem streets, seeking to draw tourists

Jerusalem Municipality seeks to draw crowds to capital in whimsical, cheery fashion.

People walk under colourful umbrellas decorating a pedestrian mall in downtown Jerusalem June 30, 2015. (photo credit: CINDY AZOULAY)
People walk under colourful umbrellas decorating a pedestrian mall in downtown Jerusalem June 30, 2015.
(photo credit: CINDY AZOULAY)
The Jerusalem Municipality has lined the streets of Jerusalem with over 1,000 umbrellas, floating magically in the sunny skies above pedestrians flocking cobblestone-lined streets.

The installation marks the municipality's latest campaign attempt to boost tourism and draw visitors to the capital in the coming season - in a whimsical, cheery fashion - which is set to run through October. Street artists and music productions are expected to liven up the scene along with the umbrellas in the coming months.