Jerusalem Report

It's all in the family

Contrary to conventional wisdom, many family firms, such as Sano, the consumer products company, are exceedingly well managed.

sano
Photo by: CHEN LEOPOLD / FLASH 90
On March 4, the dean of Israeli industrialists, 93-year-old Bruno Landesberg, announced that he was retiring as chairman of Sano, the consumer products company he founded nearly 50 years ago. He turned the reins over to his son, Alexander.

When my editor suggested I write about Bruno and Sano, I made email contact with the company. I expected the usual long and hard pursuit, climbing stone walls of spokespersons. So I am astonished to hear the phone ring within a few moments. It is Alexander Landesberg.



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