On Tel Aviv's trendy Dizengoff Street, Adam Kreis is on a mission to replenish his cannabis-smoking supplies.

Turning down a narrow alley, he follows a thin strip of unnaturally green AstroTurf that leads to a tiny store tucked out of sight of the main street. Its window is packed with whimsical cannabis-themed accessories – ashtrays in the shape of marijuana leaves, an ornament featuring three anthropomorphized joints lounging on a sofa. The store’s sign, written in ’60s-style psychedelic swirling font, reads: Rolling Stoned.


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