Israeli supermodel Bar Refaeli was set to be viewed by over one-hundred million people locked in a passionate kiss with a nerd during a racy commercial for GoDaddy.com which was scheduled to air during the first quarter of Sunday's Super Bowl.
The commercial features a close-up of a 10-second kiss between Refaeli and the bespectacled and ruddy-complexioned Walter, played by actor Jesse Heiman.
Race-car driver and long-time GoDaddy spokeswoman Danica Patrick plays host in the commercial, which is part of the company's "smart meets sexy" campaign.
"There are two sides to GoDaddy. There's the sexy side represented by Bar Refaeli. And the smart side that creates a killer website for your small business, represented by Walter. Together, they're perfect," Patrick says in the commercial, followed by the kiss.
CBS, who is broadcasting the Super Bowl, turned down an earlier version of the commercial because it was "too indecent," GoDaddy told AdWeek.
The Super Bowl, featuring a match-up between the San Francisco 49rs and the Baltimore Ravens, is likely to be the most viewed program on US television this year and therefore commands a price of $4 million for 30 seconds of advertising.