Tech Talk: A 3D shopping experience

Infimé's cutting-edge technology allows the retailer to model entire collections rapidly using advanced modeling algorithms

By
January 16, 2018 21:51
3 minute read.
iphone 6

Apple's iPhone 6 (R) and iPhone 6 Plus.. (photo credit: REUTERS)

Infimé strives to make virtual try-on a norm in shopping experience, via 3D try-on for intimate apparel and swimwear.

The cutting-edge technology allows the retailer to model entire collections rapidly using advanced modeling algorithms. Integration into any e-commerce site can be done via zero-integration, with a single line of code.

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The customer clicks a try-on button on his or her favorite item, enters body measurements, and then gets a visualization of the item on a 3D model. The system will recommend the correct size for that brand and additional items that customers with similar body types liked.

The company’s virtual 3D try-on helps increase average cart value and lower the rate of returns. Tests showed a 35% increase in conversion rate, double session duration time and lower rate of returns. The system uses machine learning to give the retailer valuable data about a customer’s body type and shopping habits. The virtual 3D try-on is available online, in physical stores and VR.

The company chose to market lingerie and swimsuits, which are arguably the toughest fashion items to sell online.

This market is known to have around 40% returns. By focusing on form-fitting garments, we are able to achieve improved visualization quality.

The global intimate apparel market is estimated at $272 billion. Infimé’s technology allows for great scalability by providing the retailer with rapid modeling tools. Effortless integration is possible with any Web platform.

The company has gained insights from data it has collected by studying questions such as: how customers look; what items are measured but not purchased; and what items other people with similar body types buy.

The counteroffensive Headhunter Sivan Avihud recommends that instead of getting angry at Amazon Israel for nabbing their employees, Israeli hi-tech companies should combat this phenomenon by stealing them back.

Salaries are the most critical variable in a person’s decision to abandon a current employer and go work for a different company that is wooing her or him. Yet a person won’t waste 10 hours every day for years just because Amazon offers higher salaries. Let’s not forget that the higher the salary, the higher the amount that gets eaten up in taxation, too. Most people are looking to make a difference in the world and have some influence where they work. They’re not satisfied with being an insignificant cog in a complex system. The atmosphere at work and a person’s connection with fellow employees and managers are also extremely important.

In the end, Amazon’s large size is also its weakness. Large companies offer higher salaries, but their size is also a limitation. What kind of impact can someone have when you’re just one out of a thousand employees? There’s no chance that Amazon will be sold for astronomical amounts to larger corporation, and it’s hard for an individual employee to stand out.

Employees who were plucked from startups to come work at Amazon will wither quickly once they realize the bureaucracy involved. If you’re used to having direct contact with the CEO every day, it’s a big adjustment working for a complex American organization.

Therefore, in order to prevent employees from being snatched up by larger corporations, startups need to launch a counteroffensive. If it’s not money, but the many other aspects of a person’s job are what motivate a person to wake up every morning, then small companies should start actively making their employees know that they are an integral part of the business.

There’s no reason a company that’s had an employee poached by Amazon should waste time sulking. Instead, use your Israeli chutzpah and overcome these banal American companies.

EBay Israel EBay Israel recently announced plans to recruit 100 new employees for its R&D Center in Netanya. They will be hiring software engineers, researchers, and image processing professionals to join the 300 people already working there. This follows a proclamation made by eBay CEO Devin Wenig when he visited in Israel in June 2017, that the company would double the number of its employees in Israel.

“I’m very excited,” said eBay Israel CEO Yuval Matalon.

“Whereas many other companies are currently being forced to lay off employees, we at eBay are fortunate to be expanding, which is a great expression of faith in the talent found here in Israel.”

If you run a young startup, have developed an interesting app or have a question, please feel free to contact [email protected] social-wisdom.com.


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