Go with your guts

07/05/2012 11:05 By RENEE GHERT-ZAND

A look at four Israeli entrepreneurs who are running successful businesses in Silicon Valley.

Photo by: Courtesy

In 2009, at the height of the severe economic downturn, Ruti Zisser opened her first business, an Israeli women’s fashion boutique in Palo Alto, in the heart of California’s Silicon Valley.

“People thought I was crazy to open in 2009,” Zisser recalls. But since then, her business has grown quickly and she has opened additional branches in San Francisco and Santa Monica.

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Go with your guts

A look at four Israeli entrepreneurs who are running successful businesses in Silicon Valley.

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