Start-up spot: 'Step-by-step' navigation, indoors

A new app helps position the user, down to the centimeter.

NIV ELIS watches his footsteps populate his smartphone to help navigate the Ayalon mall in Ramat Gan
The phrase “step-by-step navigation” usually refers to a list of instructions on how to get from one place to another. A new technology called Inside Navigation turns that on its head, making the navigation dependent on the steps you take: your footsteps.

The technology, developed by Israeli company Shopcloud, takes a whole new approach to navigation that equips it to be far more accurate than traditional Global Positioning System (GPS) navigation, making it suitable for navigating halls and corridors instead of just highways.

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