‘Aphrodite Is Searching for a Dress’ in Bat Yam

An unusual fashion show with a sea mythology theme seeks to raise awareness and funds for the ALUT autism advocacy group.

By ABIGAIL KLEIN LEICHMAN/ISRAEL21C
Gin Lee with her mannequin at the opening (photo credit: Daria Frost/ISRAEL21c)
Gin Lee with her mannequin at the opening
(photo credit: Daria Frost/ISRAEL21c)
Through the eyes of industrial designer Tali Huldai, the seaside Riviera Gallery in Bat Yam resembles “an artifact washed up by the waves” of the Mediterranean. An abandoned nightclub until two years ago, the revived Riviera is now part of a new artists’ colony.
“The place itself is kind of a story of the sea, the place and people,” says Huldai, who is involved in public project management.
So she chose the Riviera as the venue for “Aphrodite Is Searching for a Dress,” an exhibition geared to improving access to public art.
Huldai gave a life-size mannequin to each of 24 designers and asked them to create a two-dimensional costume inspired by sea mythologies – anything from the biblical narrative of Jonah (who was swallowed by a great fish) to Far East fables of superhuman sea heroes.
“Mythological stories relate perfectly, as they tell a story about people and the sea, endless beauty and aesthetics,” says Huldai. “The result is 24 characters, each one reflecting a modern approach to an old legend, combined with messages for our time.” To give the event added purpose, she arranged with the artists and the municipality for all proceeds from the sales of the mannequins to benefit ALUT, the Israeli Society for Autistic Children.
Through her partnership with ALUT, she learned about Adi Schwartz, a nonverbal, autistic and artistically gifted resident of a group called Home for Life, which provides him with an art tutor every day. Schwartz became the 24th designer in the project.
“Adi is a total artist, bringing great precision and devotion to the task of showing his very different inner world,” says Huldai. “Through his unique aesthetics, he finds a way to express his feelings and communicate with the environment.”
The free public exhibition runs until July 7. The opening on June 11 was attended by Bat Yam Mayor Shlomo Lahiani, as well as ALUT CEO Einat Cassuto-Shafi.
Huldai says she is exploring the possibility of replicating the exhibit elsewhere in Israel and abroad.
A graduate of Jerusalem’s Bezalel Academy of Arts and Design, Huldai endeavored to include a mix of both well-known and up-and-coming talent. She wanted to provide a platform for publicizing their works, as well as the Riviera Gallery and ALUT – which provides educational, residential, vocational and leisure-time services to Israelis with autism and advocates for improved services available to them and their families.
“This exhibition had multiple messages at both the artistic and community level,” says Huldai.
Aphrodite, the Greek goddess of beauty and love, was conceived in the sea foam (aphros, in Greek), according to the ancient story. Huldai therefore decided that Aphrodite would be the perfect symbol for a show centered on mythology associated with the sea as reflected in the works of the designers.
“Aphrodite is a metaphor for the connection between art and contemporary fashion, between reality and imagination,” says Huldai.
Participating designers were encouraged to create “a new modern wardrobe that reflects aesthetic beauty and femininity, along with an entertaining touch.”
Among the better-known artists included in the exhibition are Tel Avivbased illustrator and graphic designer Lena Revenko and Lee Shein, who specializes in wearable art and has worked on high-profile projects such as the new film The Wonders by Shaanan Streett and Avi Nesher, and TLV Fashion Week with designer Sasson Kedem.
The promising young talent includes such names as former Israel Project Runway contestant Yoav Meir and Gin Lee, a Singapore-born designer who recently launched her own label in Israel.
Some of the colorful characters that inspired participants were the Roman god Cupid; the Japanese goddess of fishermen Ebisu; and the Norse god Aegir. Lee used a delicate web of blue threads and lines to evoke the tragic Chinese sea goddess Mazu (also called Mat-Su), who tried to save her earthly brother from drowning in a typhoon by weaving a magical tapestry on her loom.
According to ALUT, four of the mannequins were already spoken for by buyers on opening night. The price per unit is a secret, but it can be assumed that if all 24 mannequins are sold, the organization will add thousands of shekels to its coffers.
This story was reprinted with permission from ISRAEL21c, www.israel21c.org