Benchmark of style

Style coach Elana Shap and photographer Natalie Muallem track down street fashion on Tel Aviv’s Rothschild Boulevard.

By ELANA SHAP
Benchmark of style (photo credit: Natalie Muallem)
Benchmark of style
(photo credit: Natalie Muallem)
A new year is a perfect opportunity to review your look. If you always wear the same colors, fabrics and cuts you could well be in a style rut. So, take some time to see if the image you portray through your clothing reflects who you are now, if what you wear suits your present lifestyle and how you can update your wardrobe. One way to start is by noticing how other people dress and picking up tips you can adapt for yourself.
Ageless Style This Tel Aviv grandmother (who prefers not to give us her name) loves her collection of sunglasses and the trendy Prada pair she is wearing today is one of her favorites. Her ’50s-style polka-dot handbag adds a burst of color and fun to her youthful look as do the jeans and turquoise T-shirt.
Retro Style
Retro Style (Natalie Muallem)
Retro Style (Natalie Muallem)
We couldn’t miss Tola as she sat perched on a stool sipping her latte and chatting animatedly with her best friend. Her look is pure 50’s – an up do with a wide headband, dark sunglasses and pumps.
Do you always have this look? “Actually no, I don’t always put my hair up. I get inspired to dress differently on different days.”Do you work in fashion? “No, I work for an insurance company at the moment, but I would love to be a stylist.”Where are your Pucci-inspired shoes from? “I just got back from spending four months in the US and the shoes are from an outlet in NYC called Rosa. But I dream about a pair of Jimmy Choos.” Signature Style
Signature Style (Natalie Muallem)
Signature Style (Natalie Muallem)
Ruti Glaser always wears pale face powder, signature red nail polish and lipstick.
How do you define your style? “I am influenced by Japan but I like to think I create an original style.”Have you always had this look?
“I used to be more extravagant – after all I am in the fashion business.”
Where is your classic shift dress from? “I buy nearly everything I wear from the Zara chain store – yes, hard to believe - but I put it together in an original way.”(We agree) Where are you going? “I came in this morning from Jerusalem and now I’m waiting for the bus to Jaffa, and here it comes…” Style Personality
Style Personality (Natalie Muallem)
Style Personality (Natalie Muallem)
It figures that Naya (22) from Pardess Hanna is a tattoo artist.
She has them from her fingers to her toes. I try to pin her style down but she says she prefers not to define her look. Let’s call it “edgy boho” because of the multiple piercings, tigerprint pants that clash with her patterned top and dreadlocks only at the back of her head.
What influences your style? “I spent a year in India and I definitely love Eastern aesthetics.”Where do you buy your clothes? “I love the second hand stores and thankfully there are many of them around.”
www.stylecoaching.co.il www.nataliemuallem.com